Five years ago, Greenpeace launched the Kleercut campaign to protest the use of ancient Boreal forest trees by Kimberly-Clark, manufacturer of Kleenex, Scott, Cottenelle and other popular brands. Over 700 businesses across the United States signed on to become part of the Forest Friendly 500 and boycott these products. It worked!
As of August, Kimberly-Clark yielded to public pressure and announced a new policy that places it among the industry leaders in sustainability, bringing the Kleercut campaign to a successful completion. The company has set a goal of obtaining 100 percent of the wood fiber used in its products – including the flagship brand Kleenex – from environmentally responsible sources. By 2011, Kimberly-Clark will ensure that 40 percent of its North American fiber is either recycled or certified by the Forest Stewardship Council (FSC) – a 71 percent increase from 2007 levels, representing over 600,000 tonnes of fiber. Also by 2011, Kimberly-Clark will eliminate any fiber from the North American Boreal Forest that is not FSC-certified.
You can read more about it on Greenpeace's Kleercut site.