In this photo, he is appearing at a benefit for the Physicians Committee for Responsible Medicine—a nonprofit health organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research (i.e. they are opposed to animal testing.)
On Monday, September 3 they are starting a 21-day Vegan Kickstart, for those who want some tips on adopting a healthier lifestyle. Coop members already have access to all kinds of healthy food, at low prices—the Vegan Kickstart can provide recipe and meal ideas, no matter what your general lifestyle. Alas, meeting Alec Baldwin isn't part of the program!